PROJECT 02
PACKWISE BRAND BOOK
2025
THE CONCEPT
Under the direction of the Creative Branding program at KEA Copenhagen School of Design & Technology, this project outlines the rebrand of popular Danish B2B packaging company, Packwise. By completely shifting the brands visual and verbal identity to create a more consistent and cohesive brand perception, Packwise was able to realign their brands values with their audience.
SECTION 01 - VERBAL IDENTITY